Coaching & Consulting · Croda Consulting

Leadership that leaves
lasting capabilities.

For companies, executives, clubs and institutions that want results that last. Neurocoaching, organizational development and 30 years of real-world leadership earned on the course, not in theory.

Free 15-minute first session Online or in person · EN / ES Minority Business Enterprise (NCTRCA)
Jorge Croda, leadership consultant and coach
Quick diagnosis

What's your
challenge today?

Pick the one closest to your situation and I'll tell you where to start.

Recommended: Organizational consulting

Values-based culture + RECOGNIZE 360°

The problem is rarely technical; it's human. We diagnose culture and leadership, align strengths with goals and develop leaders, with or without a title, who keep commitment alive.

See the program
Programs

What we do,
who it's for and what you achieve.

Jorge Croda in a coaching session01 · Executive coaching

Executive coaching with neurocoaching

A 1:1 process to help you decide with clarity again, lead with purpose and protect your energy as you grow.

Who it's for
Executives, business owners, managers and professionals in transition
Format
Online or in-person sessions, in English or Spanish
Tools
Neurocoaching, ontological coaching and NLP
Outcome
Clarity, sound judgment and a winning mindset under pressure
  • Initial assessment of strengths, values and goals
  • Action plan with measurable milestones at each stage
  • Emotional management and high-performance habits
  • Tools and readings from the Best of Me library to keep moving between sessions
I'm ready to start
Jorge Croda with industry leaders at GCSAA02 · Organizational consulting

Culture, leadership and talent consulting

We develop people and strengthen systems. We step in so your organization keeps growing long after we're gone.

Who it's for
Companies, leadership teams, HR and educational institutions
Programs
RECOGNIZE 360°, the stage-based GROW Model, people-centered ESG
Approach
People + processes: the three Rs (restructure, re-engineer, regenerate)
Outcome
Well-trained leaders, a strong culture and standards that endure
  • Culture, leadership and climate assessment
  • Mission, vision and values that are lived, not just hung on the wall
  • Leadership development for people with and without a title (ages 18 to 60+)
  • Multicultural teams, conflict management and progress metrics
Request an assessment
Jorge Croda leading a golf practice03 · Leadership through golf

Your Best Shot™: leadership through golf

Golf doesn't build character; it reveals it. A corporate experience on the course that turns into lessons for the office.

Who it's for
Leadership teams, key clients, retreats and conventions
Format
Half day, full day or a multi-day program
Golf level
No experience needed: we learn by playing
Outcome
Discipline, focus, trust and team agreements
  • Clinic led by a Top 10 Golf Teacher
  • Exercises in decision-making, communication and handling pressure
  • Neurocoaching debrief and action plan
  • Option to include a copy of Your Best Shot for every participant
Design my experience
Jorge Croda at a golf and leadership event04 · Keynotes and workshops

Keynotes that turn into action

Keynotes and workshops for companies, universities, sports associations and foundations, in English or Spanish.

Topics
Transformational leadership · Leading with Swing · Best of Me
More topics
Neurodiversity and talent · Family and legacy · Golf for everyone
Length
45- to 90-minute keynote or half-day workshop
Experience
Argentina, Spain, the United States, Mexico and Italy
  • Content tailored to your audience and goals
  • Downloadable materials and practical tools
  • Option of signed books for attendees
Check availability
Jorge Croda on a golf course05 · Golf & Sports Fields Suite

Golf & Sports Fields Suite: your unfair advantage

Design, construction, maintenance and operation of golf courses and sports fields, guided by a Superintendent of the Year and 2023 Ryder Cup advisor.

Who it's for
Superintendents, club managers, owners, resorts and stadiums
Services
Audits, agronomy, project management, sustainability
Team
Bilingual recruiting, hiring and training
Outcome
A better course, lower costs and a professional team
  • Full technical and operational audit of the course
  • Agronomy: soil, water, turf, nutrition and best practices
  • Project management: design, renovation and rehabilitation
  • Leadership and budgeting training for superintendents
Request an audit
How we get started

From first message
to first result.

1

Conversation

15 minutes to understand your situation and what you want to achieve.

Free · 15 min
2

Assessment

We look at people, processes and culture to get to the root cause.

1 to 2 weeks
3

Proposal

A tailored written plan with goals, timelines and investment.

No surprises
4

Implementation

Learning by doing, with metrics and follow-up all the way to results.

Measurable results
The method

Temperament →
character → leadership.

We turn the negative into positive, sustainable learning, without creating dependency. We leave behind leaders, processes and standards that endure.

01

Experience

We live the challenge in real situations.

02

Reflection

Neurocoaching to understand patterns.

03

Integration

Shared habits, values and standards.

04

Application

Measurable results that last.

Why Jorge

Credentials earned
out on the course.

2017

TurfNet Superintendent of the Year

The first Hispanic recipient of this national award in the U.S.

2023

Ryder Cup · Marco Simone

Agronomy advisor to the host venue in Rome, Italy.

2020

Top 10 Golf Teachers

Recognized among the year's best golf instructors.

First Tee

Leadership Award

Certified life skills coach.

GCSAA

Environmental Leaders in Golf

GCSAA / Golf Digest award for water conservation.

NCI · UMSA

Certified Neurocoach

Cognitive neuroscience applied to organizations and education.

The right fit

This is for you
if…

  • Your company takes the long view and knows the future is built on its people
  • You lead a team and want it to run without you having to be everywhere
  • You run a club, course or sports facility and want operational excellence
  • You want a human, practical and measurable process, not a motivational talk
In all honesty

It's not for you
if…

  • You want a one-day magic fix with no commitment from the team
  • You want a consultant who does the work for you and creates dependency
  • You're not willing to measure results
Frequently asked questions

Before we
begin.

How much does it cost?

Every proposal is custom-designed around your goals, the number of people involved and the duration. After the free 15-minute conversation, you'll receive a written proposal with the investment, timeline and expected outcomes.

Do you work with companies outside the United States?

Yes. Jorge works in English and Spanish with organizations in the United States, Mexico, Latin America and Europe. Coaching and much of the consulting happen online; experiences and keynotes can be delivered in person.

Do I need to know how to play golf?

No. Golf is the metaphor and the laboratory, not a requirement. In our leadership experiences, we learn by playing, starting from scratch.

How long does a coaching engagement last?

It depends on your goal. Many executive coaching engagements are structured in 3-month stages, with a progress review at the end of each one.

What is Croda Consulting?

It's the consulting firm founded by Jorge Croda (G3MKT, LLC DBA Croda Consulting), certified as a Minority Business Enterprise by the NCTRCA and specializing in human-centered leadership, organizational development, ESG, and golf course and sports field management.

Let's talk

Your next great
shot starts here.

Tell me what you want to achieve. I personally reply within 48 business hours to set up a free, no-obligation 15-minute first conversation.

What are you interested in?

Your data is protected. No spam, ever.