For companies, executives, clubs and institutions that want results that last. Neurocoaching, organizational development and 30 years of real-world leadership earned on the course, not in theory.
Free 15-minute first session Online or in person · EN / ES Minority Business Enterprise (NCTRCA)
Quick diagnosis
What's your challenge today?
Pick the one closest to your situation and I'll tell you where to start.
Recommended: Organizational consulting
Values-based culture + RECOGNIZE 360°
The problem is rarely technical; it's human. We diagnose culture and leadership, align strengths with goals and develop leaders, with or without a title, who keep commitment alive.
We work on emotional management, focus and purpose using tools from neuroscience, NLP and ontological coaching. You regain the judgment to make better decisions, even under pressure.
On the course, you see how each person decides, communicates and reacts. Jorge, who has led multicultural teams on three continents, turns that experience into concrete team agreements.
Real stories, humor and tools you can apply the very next day. Transformational leadership, Best of Me as a way of life, neurodiversity and legacy. In English or Spanish.
A Superintendent of the Year reviews agronomy, processes, equipment, water and staff. We uncover opportunities, cut costs and train your team to sustain the standard.
15 minutes to understand your situation and what you want to achieve.
Free · 15 min
2
Assessment
We look at people, processes and culture to get to the root cause.
1 to 2 weeks
3
Proposal
A tailored written plan with goals, timelines and investment.
No surprises
4
Implementation
Learning by doing, with metrics and follow-up all the way to results.
Measurable results
The method
Temperament → character → leadership.
We turn the negative into positive, sustainable learning, without creating dependency. We leave behind leaders, processes and standards that endure.
01
Experience
We live the challenge in real situations.
02
Reflection
Neurocoaching to understand patterns.
03
Integration
Shared habits, values and standards.
04
Application
Measurable results that last.
Why Jorge
Credentials earned out on the course.
2017
TurfNet Superintendent of the Year
The first Hispanic recipient of this national award in the U.S.
2023
Ryder Cup · Marco Simone
Agronomy advisor to the host venue in Rome, Italy.
2020
Top 10 Golf Teachers
Recognized among the year's best golf instructors.
First Tee
Leadership Award
Certified life skills coach.
GCSAA
Environmental Leaders in Golf
GCSAA / Golf Digest award for water conservation.
NCI · UMSA
Certified Neurocoach
Cognitive neuroscience applied to organizations and education.
The right fit
This is for you if…
Your company takes the long view and knows the future is built on its people
You lead a team and want it to run without you having to be everywhere
You run a club, course or sports facility and want operational excellence
You want a human, practical and measurable process, not a motivational talk
In all honesty
It's not for you if…
You want a one-day magic fix with no commitment from the team
You want a consultant who does the work for you and creates dependency
You're not willing to measure results
Frequently asked questions
Before we begin.
How much does it cost?
Every proposal is custom-designed around your goals, the number of people involved and the duration. After the free 15-minute conversation, you'll receive a written proposal with the investment, timeline and expected outcomes.
Do you work with companies outside the United States?
Yes. Jorge works in English and Spanish with organizations in the United States, Mexico, Latin America and Europe. Coaching and much of the consulting happen online; experiences and keynotes can be delivered in person.
Do I need to know how to play golf?
No. Golf is the metaphor and the laboratory, not a requirement. In our leadership experiences, we learn by playing, starting from scratch.
How long does a coaching engagement last?
It depends on your goal. Many executive coaching engagements are structured in 3-month stages, with a progress review at the end of each one.
What is Croda Consulting?
It's the consulting firm founded by Jorge Croda (G3MKT, LLC DBA Croda Consulting), certified as a Minority Business Enterprise by the NCTRCA and specializing in human-centered leadership, organizational development, ESG, and golf course and sports field management.
Let's talk
Your next great shot starts here.
Tell me what you want to achieve. I personally reply within 48 business hours to set up a free, no-obligation 15-minute first conversation.